Know your client's site is down before they do.
Bluprent is the CRM for web studios and freelance developers. It manages your clients, and the websites those clients own.
Free for up to 3 client sites. No card, no time limit.
Monitoring
From “it's down” to “it's handled” in one step
Bluprent checks uptime, SSL, domain expiry, performance, and homepage changes on every client site, on a schedule you set.
When a check fails an incident opens by itself, tells you and the client, and closes the moment the site recovers. If it stays open too long, it becomes a task.
WordPress
Update every plugin without holding your breath
SEO audits
SEO health, scored and tracked
A polite, robots.txt-respecting crawler runs 40+ technical, content, and on-page checks and turns them into a 0–100 score.
Watch the trend per site, and turn any issue into a task with one click. Audits re-run on a schedule.
See every check and the scoring formula →
New to fixing what an audit finds? Read the free guide to client SEO with an AI assistant.
Client portal
Make your retainer visible
Clients get a portal with your logo and colors: their site's uptime, the updates you performed, SEO trend, and invoices.
Requests they submit land straight on your board, not in your inbox between three other threads.
Your CRM knows your clients. It should know their websites too — what's down, what's outdated, and what you did about it this month.
Features
Reports
The monthly report that writes itself
Pick the sections once. Each month Bluprent assembles uptime, updates performed, SEO trend, and completed work into a branded PDF.
Review it first, or let it send on its own.
Pipeline & invoices
From proposal to paid, in the same place
Drag deals across your pipeline; win one and spin up the build project from a template.
Invoices go from draft to sent to paid, with overdue computed from the due date and revenue on your dashboard the moment it lands.
Developer tools
The tools you'd expect, built in
WordPress management
Core, plugin, and theme versions with one-click updates via the REST API or SSH/WP-CLI — with a pre-update backup and a full log every time.
SFTP + code editor
Browse any site's files over SFTP and edit them in-browser with Monaco — confirm-before-save, with automatic timestamped backups.
Deployment hooks
Trigger an SSH command or a webhook to deploy — every run logged with its output and who triggered it.
Encrypted credentials
SSH keys and WordPress application passwords are AES-256 encrypted at rest, never logged, never sent to the client portal.
The math
The stack you're replacing
A 3-person studio, 25 client sites — 6 logins vs. one.
- WordPress maintenance, security & backups $175
- Uptime & SSL monitoring $34
- SEO audits + white-label reports $500
- Client CRM & invoicing $49
- Project & task management $21
- White-label client portal $19
Save $449/month — about $5,388 a year
Frequently asked questions
I only have 8 clients — is this overkill?
That's exactly who Bluprent is for. Generic CRMs are built for sales teams managing hundreds of leads; Bluprent is built for the handful of client sites you personally keep alive. Less setup, more relevant to what you actually do all day. The care-plan break-even table shows where it starts to pay.
Will my clients actually log into a portal?
They don't have to — incidents and updates can reach them by email either way. The portal exists for the moment a client asks "what am I paying you for?" and you can point them at uptime, updates performed, and SEO trend instead of explaining it from memory. Here is what a client should see.
I'm not on WordPress — does this still work?
Yes. Monitoring, SEO audits, the client portal, invoicing, and deploy hooks are all stack-agnostic. The WordPress panel (version management, one-click updates) only appears on sites you mark as WordPress — everything else works the same regardless of stack. See the full list of SEO audit checks, or the free guide to fixing them with an AI assistant.
Is my client data — and my SSH keys — safe?
Bluprent is a hosted SaaS — we run the servers and database, so you don't have to. SSH credentials and WordPress application passwords are AES-256 encrypted at rest and never exposed to the client portal. The about page has the plain facts.
How is this different from ManageWP or a generic CRM?
WordPress care-plan tools manage sites but have no CRM, deals, invoicing, or real client-facing portal. Generic CRMs know your contacts but have never heard of an SSL certificate. Bluprent is the one place where a client, their website, and the work you do for it are the same record. Side by side: ManageWP and MainWP.
Stop finding out from your client.
Free for up to 3 client sites, no card. Need us to run the migration for you? Talk to us about Concierge.
Start free