Learn
Client SEO with an AI assistant
This guide is for a web developer who looks after client websites and wants to fix their SEO faster with an AI assistant such as ChatGPT, Claude or Gemini. You do not need SEO experience. By the end you can audit a client site, turn the findings into prompts, check what the assistant gives you, and send the client a report that shows what changed.
It is free, needs no account and has no certificate. Each chapter is built around the checks in Bluprent's SEO audit, with the exact thresholds and scoring, and works with any audit tool.
9 chapters · about 49 minutes
Start chapter 1/01
How search works now, and what AI changed
Crawl, index, rank, and where AI answers fit, so you know which problems an assistant can help with.
What you'll learn
- Explain crawling, indexing and ranking to a client in a minute
- Say what AI Overviews and chat assistants changed, and what they did not
- Know the three things an assistant is bad at before you hand it work
5 min · Read chapter 1
/02
Set up the audit, prompt, fix, re-audit loop
A repeatable method that uses the audit score to decide what the assistant works on next.
What you'll learn
- Write one client brief you paste into every prompt
- Order a list of issues by how many points each one costs
- Know what never goes into a prompt
- Run the loop on one client site in an afternoon
5 min · Read chapter 2
/03
Keyword research for a local client with AI
Seed phrases, group them by intent, give each group one page, and verify with real data.
What you'll learn
- Generate seed phrases and questions from the client brief
- Cluster phrases by intent and give each cluster one page
- Find the pages a client is missing
- Know why you never ask an assistant for search volume
5 min · Read chapter 3
/04
Titles and meta descriptions, in bulk
Rewrite every title and description on a site inside the length limits, with no duplicates.
What you'll learn
- Export titles and descriptions and rewrite them in one pass
- Hold every title to 30-60 characters and every description to 70-160
- Fix a duplicate once, at the template, and clear the issue for every page
5 min · covers 6 audit checks · Read chapter 4
/05
Page content, headings and image alt text
Fix thin pages, heading outlines and missing alt text, with the assistant drafting and you publishing.
What you'll learn
- Fix a heading outline: one H1, levels in order
- Decide whether a thin page should be expanded, merged or noindexed
- Draft expansions that contain only facts the client has confirmed
- Write alt text for a batch of images
6 min · covers 6 audit checks · Read chapter 5
/06
Structured data without hand-writing JSON-LD
Generate JSON-LD from the client brief, validate it, and skip the markup that no longer earns anything.
What you'll learn
- Generate LocalBusiness, Service and BreadcrumbList markup from the brief
- Validate it with two free tools before it ships
- Know which markup Google stopped rewarding in 2026
5 min · covers 2 audit checks · Read chapter 6
/07
Technical fixes and Core Web Vitals
Turn each technical finding into the exact change for your stack, then read a PageSpeed report.
What you'll learn
- Write the prompt that turns a finding plus your stack into an exact change
- Fix redirect chains, canonicals, robots.txt, sitemaps and HTTPS in order of cost
- Read a PageSpeed Insights report and order the fixes by effort
- Know which checks cost points and which only advise
8 min · covers 30 audit checks · Read chapter 7
/08
Showing up in AI answers
What Google says you need for AI Overviews, which is less than the vendors claim, and what to do anyway.
What you'll learn
- State what Google says is required to appear in AI Overviews
- Publish plain facts about a client that an answer engine can quote
- Ask an assistant what it knows about a client and fix what it gets wrong
5 min · Read chapter 8
/09
The monthly report that keeps the care plan
Turn a before and after issue list into a short email a client reads, and explain what a score means.
What you'll learn
- Explain what a score of 70 means and what it does not
- Write a report in three paragraphs and under 200 words
- Show a score trend instead of a list of tasks
5 min · Read chapter 9